Microtransactions in Diablo 4

Yes, there's an MTX shop

Diablo 4 will have a microtransactions shop [1] (or MTX), where players can purchase cosmetic-only items for their characters with real money:

"Diablo 4 will be available as a base game. We're going to have expansions. You'll also be able to acquire cosmetics in the game through microtransactions. It's an opportunity to have more options available than you would otherwise. You build more stuff."
Diablo IV guide author Joe Shely · Diablo IV Game Director · Twitter icon svg

Can't buy power; only cosmetics

Past games with a "pay-to-win" or "P2W" approach (i.e., you can purchase features or items that make your character more powerful) have alienated players in the past. Much like Path of Exile has done, Diablo 4's microtransactions will stick to cosmetics. This was confirmed in June 2022 [2] by Diablo's Community Manager, Adam Fletcher:

"Paid content is built around optional cosmetic items and eventually full expansions."
Diablo IV guide author Adam Fletcher · Diablo Community Manager · Twitter icon svg · LinkedIn icon svg

And previously by former Diablo 4 Game Designer, David Kim [3]:

"Are we going to sell power in the game? The answer is no. Potentially cosmetics. We want to try to give players enough so you don't need more, especially the first few months or more of the game."
Diablo IV guide author David Kim · Former Diablo 4 Principal Game Designer · LinkedIn icon svg
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Diablo 4 SteelSeries hardware
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Purchase with Battle.net balance?

Also from Diablo's Community Manager, Adam "PezRadar" Fletcher, we know that Diablo Immortal players can use Blizzard's Battle.net Balance to pay for microtransactions [4]:

"Yes, the plan is that you can use your Battle.net balance for any Diablo Immortal purchases."
Diablo IV guide author Adam Fletcher · Diablo Community Manager · Twitter icon svg · LinkedIn icon svg

Although not confirmed, we expect this to be true for Diablo 4's in-game cash shop as well. Players of other Blizzard games, like Overwatch and World of Warcraft, likely have existing balances in their account that can conveniently be applied to Diablo 4 items; plus, they already know how to use this form of payment.

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Trending hardware for Diablo 4
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Xiphoid Barbarian avatar

Xiphoid has been playing Diablo since the original's release in 1997. He made one of the largest Age of Empires sites in the late-'90s and early-'00s. Now, he runs MythicDrop.com, a premier Diablo 4 fansite.

Changelog

Ver Change Date
Update icon svg Alpha Added updated Blizzard confirmation on cosmetic-only MTX
Update icon svg Alpha Added section on potential Battle.net Balance use
Upload icon svg Alpha Published original